The goal was to construct an identity highlighting Boa’s newly made invention including packaging to show a potential of producing for the public. my goal was to forge a distinctive brand identity for Boa's groundbreaking hands-free dog walking invention. I designed a logo featuring a realistic silhouette of a dog in motion, intentionally capturing the essence of the outdoors and the joy of unencumbered exploration. My color palette was thoughtfully chosen: blue to evoke a sense of calm and trustworthiness, like a serene river, and vibrant orange to inject energy, movement, and excitement, reflecting the active fun of walking your dog. Through the careful selection of imagery, color psychology, and clear typography, I aimed to position Boa as a promise of a more enjoyable and liberating experience for both dogs and their owners.